The Problem Isn't You.
It's the Training.
Name lists. Scripts. Chasing your friends. You followed the playbook exactly — and it still didn't build you a business. Russ DeVan spent 40 years proving why, and built the replacement. Start with Module One, free.
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Not a Better Way to Do What You've Been Doing.
A Completely Different Game.
Un-Training™ was built from a direct response to one stubborn question: why do so many capable, motivated people consistently fail to build productive network marketing businesses — even when they follow the standard playbook exactly as instructed?
The answer, confirmed after years of research and real-world application, was blunt: the training itself is the problem. And the only path forward is to dismantle it — and start over with what actually works.
- Name lists and cold approaches that burn relationships
- Word-for-word scripts that make you sound like a robot
- Treat every person you meet as a potential recruit
- Personal development sold as a substitute for real strategy
- Massive undirected action with no actual plan behind it
- Feel fake, pushy, and embarrassed every single day
- Contact-to-prospect through real, agenda-free conversation
- Speak entirely in your own voice — no scripts, ever
- Build genuine relationships; let the business follow naturally
- Ontological structure applied to a concrete, real plan
- A 12-month project with clear milestones and a duplicatable system
- Feel completely aligned with who you actually are
The Three Questions Un-Training Answers
Every struggling network marketer is paralyzed by these same three. Un-Training solves all of them — with a system, not a pep talk.
- What is actually working in the way I'm building or teaching the business right now?
- What is NOT working — and how long has it not been working?
- What is missing that, if I could put it in place, could dramatically affect my productivity?
- What would it be worth to finally have that answer?
- What is it costing me — in time, relationships, and income — NOT to know?
Before You Read Another Word About Russ.
See how Un-Training actually works. The first module is free.
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Success Is Not an Accident.
It Happens By Design.
"To produce 1,000 cash flow millionaires by January, 2029"
— Russell Newton DeVan, Founder
The Man Who Became The Greatest Networker in the World
When John Milton Fogg wrote his landmark bestseller "The Greatest Networker in the World" — one of the most widely read books in the history of the profession — he based the central character on a handful of real people. And one of them was Russ DeVan.
The distinction wasn't handed to him. It was earned across four decades of building, failing, rebuilding, and ultimately creating a system for network marketing success that works for ordinary people — not just natural-born salespeople.
Russ began his sales career in 1970. By his late twenties he'd earned a spot in Burlington Industries' President's Honor Club three consecutive years — reserved for their top 1% of performers. In 1991 he founded the Success by Design Institute, one of the earliest firms to pioneer online network marketing training, and began developing the Un-Training methodology that would change everything.
Across 40+ years of speaking, training, and coaching, Russ has shared stages with the legends:
Russ is most often recognized for his dedication to professionalism, integrity, and a commitment to the service of others — values he has carried from his first sale to his last stage.
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Written About Russ — Not By Him.
Named one of the top 24 home-based business entrepreneurs in America.
Read the ArticleThe Verdict from People Who've Seen Everything.
Not casual reviews. Industry veterans and top earners describing what shifted when they stopped doing things the old way.
As CEO and Founder of The Network Marketing Magazine for almost two decades — nearly 400 expert trainers, 4,000 articles — if I was to choose the one expert I would describe as the best trainer, it would be Russ DeVan. Russ is the most effective and talented trainer in the entire profession. If it was my responsibility to recommend the one leader to create the most successful team, it would be Russ DeVan. Look no further.
I had been struggling in Network Marketing for over 10 years. Russ invited my business partner and me into his home and offered some simple but profound coaching. With the application of that advice, I went on to build an organization of over 50,000 distributors and earn millions of dollars in Network Marketing. Thanks Russ, for getting me started on my road to success.
When I joined Un-Training, it was like a breath of fresh air. It was as if Russ gave me permission to just be me. He provided clarity in areas I needed to understand better and helped me leverage the value I already possessed. My businesses have grown and my life is better through Russ' teachings. I recommend Un-Training to my team and to people all over the world each day.
His 'Success by Design Un-Training' just makes sense. His constant reiteration that quality is always preferable to quantity is refreshing in an industry which prizes urgency above everything. Understanding how to prospect by building relationships — not selling — and developing a duplicatable, structured approach were the pieces we were completely missing. We would not hesitate to recommend this to anyone.
Russ DeVan is a standout in an industry that is a blur of purported experts. An exceptional speaker and coach, he inspires audiences to be their best. He is the author of state-of-the-art training methodologies used by thousands of network marketing professionals worldwide. Most importantly, Russ is a trusted confidant and a great friend.
Russ's work opened my eyes to a whole new possibility of how network marketing can be done — without the hype normally associated with it. His work is grounded in reality, experience, and just makes sense. I have achieved great success in network marketing and would put a great deal of my results down to what I learned from Russ. If given an opportunity to learn about Success by Design — grab it with both hands.
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One More Thing
If You've Read This Far,
Something Already Shifted.
Most people scroll past, nod, and go back to doing exactly what wasn't working. The fact that you're still here means you're asking a different kind of question.
You don't have to decide anything right now. Watch Module One, free, and see whether Un-Training is actually different — or just more of what you've already tried.
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